With a background in industrial design, I specialize in UX that bridges the physical and digital—designing intuitive, context-aware experiences across products and apps. I conduct experiential research to understand how users interact in real-world settings, ensuring that what appears on the screen complements what happens in the physical world. My work focuses on creating seamless, meaningful touchpoints where digital enhances the experience rather than overwhelms

I help define the strategic role digital should play within your organization—guided by a clear, structured process.

It begins with in-depth trend analysis, research into current user behaviors and needs, and benchmarking against competitors and parallel industries.

From there, I lead a series of focused, collaborative brainstorm sessions with your team to identify opportunity areas. These are then developed further through a tailored design process. For an example look at the Philips project I did.

My research practice combines experiential research, trend analysis, and early-phase user testing to uncover meaningful insights. I explore both the core market and disruptive players in parallel industries to identify best-in-class user experiences and transferable learnings. I design and facilitate focus groups and interactive interviews using creative, indirect techniques that surface users’ underlying thoughts and behaviors—going beyond surface-level responses to get to what really matters.

My sweet spot is designing complex experiences across the digital and physical realm that need to integrate seamlessly. I focus on enriching experiences with purposeful digital functionality—always grounded in context and user behavior.

How do you, for example, integrate an app seamlessly with the practice of ironing? Or, when and where do you connect your app to your bicycle? Can we enrich products with digital functionalities?